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Justo Faison
It's
undeniable that Hip Hop came into being, up in the Bronx, because of
DJs. DJs were the foundation of any jam, DJs cut breakbeats, looping
them end to end, enabling B-Boy/B-Girls to get busy in the circle. At a
certain point in time, DJs faded from the spotlight. They were
relegated to just touring with rap groups (though, not always a member
of any group), DJin in clubs, or slangin mixtapes. Around 1996 a man
decided it was time to give recognition to those slanging mixtapes.
Thusly, the Mixtape Awards were born.
The man behind the creation of the Mixtape Awards was Justo Faison.
Justo pretty much championed DJin back into Hip Hop. DJs had been
slowly moving away from Hip Hop via "turntablism." Let's face it
the average consumer can't handle turtablism. The average consumer is
what Hip Hop's marketed to now. In light of this, Mr Faison has been
known for managing DJs free of charge to focus them back into the Hip
Hop money making machine in the form of a "mixtape." In March of 2005
he released the DVD, "Justo Presents: The Mixtape Documentary."
May 14, 2005 Justo Faison died in a car acident on the way from Richmond, VA to an unknown locale.